Instructions:
Please read the following instructions carefully before submitting this Hands-on Exercise:
• Use MS Word to prepare exercise solution.
• You may consult tutorials and videos if the concept is not clear.
• Your submitted exercise will not be considered/counted if:
▪ It is submitted after due date.
▪ It is not in the required format (.doc or .docx)
▪ It does not open, or file is corrupt.
▪ It is copied (partial or full) from any source (websites, forums, students, etc.)
Learning Outcome:
After completing this exercise, you will be able to:
• Create an account on Twitter.
• Switch Personal account to a Professional account.
• Promote a Tweet on Twitter.
• Customize the audience.
• Set a budget and duration of the promotion.
There are five parts of this exercise. Please complete all of them.
Scenario:
A restaurant based in Lahore, Pakistan wants to increase engagements on their Tweets and has hired you for this task. The restaurant owner wants you to setup a business profile on Twitter and promote their offers using the Tweet Promote option with $10 per day budget for 5 days.
Tasks:
1. Create and setup a Twitter account.
2. Switch Twitter Personal account to a Professional account.
3. Post a Tweet based on the scenario.
4. Promote that Tweet and select the desired goal.
5. Set the Budget and duration of promotion.
Guidelines:
• You can choose the name of restaurant yourself (demo name).
• You need to create a new Twitter account for this Exercise.
• You need to switch personal account to professional account.
• You don’t need to add a payment method for this campaign.
NOTE:
1. Create an MS Word file with screenshots of all of the above-mentioned tasks.
2. We will analyze your solution based on the steps that you would perform.
BEST OF LUCK ☺
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